Over the weekend three new Apple ads entered rotation on network TV. The commercials appeared to debut during the Olympic opening ceremonies. While Apple ads have been whimsical with the I'm a Mac/PC ads, these new spots seem to have kind of a weird vibe. "Basically" seems the best of them while "Mayday" and "Labor Day" are kind of painful to watch.
The message appears to be that Apple Geniuses are a knowledgable, if maybe a little over excited, resource for less computer savvy consumers.
