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The new Maps have marred the launch of an otherwise great new iPhone. Even though it launched across all all current iOS devices, it's a new feature attached to the iPhone 5. Part of the problem is Apple set expectations very high back in June at its WWDC introduction, but also Maps is a new platform that's being compared to a mature system from Google. Generally Map's turn by turn navigation is competent, especially for a free service. Browsing maps and the new map imagery, however, have a ways to go. The silver lining is that all this is data and Apple can continuously improve it on the backend. Plus, as Cook said, there are a number of alternative apps available.
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